MARKET YOUR START UP

 

Launching a start up is exciting. You had a dream and it has finally come to fruition. It seemed like a good idea at the time right? So what now?

Now you have to reach enough customers, gain enough clients and actually earn enough money to grow your business to be the massive success you were obviously meant to be. But how?

It seems like it would be straight forward, but we all know that becoming successful is not as easy as it looks. It’s likely that you don’t have much money to invest in marketing, so what can you do in the meantime?

Here are 5 things you can do for FREE to start and grow your business:

 
Networking is the single most
important part of selling anything -
yourself, your vision, your business.
— LYDIA FENET - SVP OF CHRISTIE’SE

• Create a brand with an obvious message and be consistent. Ensure you have a consistent brand message across all platforms including your website and social media channels.

• Develop a simple marketing plan and stick to it. Take time to learn about your customers and how your brand can solve their problems.

• Utilise the power of word of mouth. Current and past happy customers are your greatest advertisements. Word of mouth marketing costs nothing and is irreplaceable as an asset.

• Pay attention to social media. We cannot express the importance of this enough. Consistency and focus is important and these all need to reflect your brand.

• Network like a crazy person. Join in networking events, engage with other businesses online and do not be afraid to pitch your business to anyone and everyone.

For more information go to the Networking Events section on our website or Leave some feedback on the Her Umbrella Facebook page and tell us your tips for free advertising.