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Katarina Eastment Katarina Eastment

How to Make Your Business Run Without You

Running a business is incredibly rewarding, but life can sometimes throw unexpected challenges your way. What happens when you need to step back? In this blog, we explore practical strategies to set up your business to thrive without you—from content planning and automation to outsourcing and self-care. Learn how to keep things running smoothly, even when you can’t be at the helm. Ready to take the first step? Discover how you can build a resilient business that works for you, not the other way around.

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Katarina Eastment Katarina Eastment

From Burnout to Business: Why Quitting My Job Was the Best Thing I Ever Did

Two years ago, I finally made the call to leave my full-time job — a job that, to be honest, was doing a real number on my mental health. I wasn’t just unhappy; I was burnt out, stuck, and needed out. Fast forward to today, and I’m running a growing marketing agency and juggling multiple projects under Her Umbrella Media. It’s been a wild ride, full of ups and downs, but looking back, it’s the best decision I ever made.

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Katarina Eastment Katarina Eastment

The Power of Storytelling

Storytelling goes beyond just selling a product. It’s about creating an emotional connection that your audience can relate to. Women entrepreneurs often have unique perspectives and experiences, which can be a powerful tool in building trust and relatability. Sharing your story helps humanize your business, making it easier for potential clients and customers to connect with you on a deeper level.

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Katarina Eastment Katarina Eastment

What can we do?

The past year we have witnessed so much…I thought long and hard about about whether or not to do another issue of Her Umbrella Magazine during Covid and eventually, I realised that now, more than ever we need hope.

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Katarina Eastment Katarina Eastment

You are enough.

We search for perfection in others and pine for it, comparing ourselves to them and feeling lesser when we don’t measure up, no matter how unreasonable our expectations are.

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Katarina Eastment Katarina Eastment

It's all about working together!

To me it's all about working together, building businesses, building connections, building dreams and the Corona virus does not change that!

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Katarina Eastment Katarina Eastment

The right time is now!

It was a risk I knew I had to take, or I’d be forever wondering ‘what if?’ As the quote says:

“I refused to be the girl who didn’t pursue her passions because she didn’t have enough belief in herself.”

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Katarina Eastment Katarina Eastment

How to Show Your Support

There's a growing population of women starting businesses, often with less money, time or resources than men. If you want to support your soul sisters out there, now is the time and we have a few simple things you can do that will make a huge impact.

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Katarina Eastment Katarina Eastment

A little reminder!

Everything you do, every step you take should be toward that goal. You are a powerhouse, don't let naysayers or roadblocks get in your way. You are a strong, confident, independent woman with a goal to achieve and you can absolutely do it!

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Katarina Eastment Katarina Eastment

Ways To Market Your Business

Maybe you already have a few people paying for your services. But just because a few bucks are trickling in doesn’t mean your business is really out there in the world.

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Katarina Eastment Katarina Eastment

Issue Three - Out Now!

It begins with just one person creating a small positive change, which is well-received, and then forwarded onto others. Pretty soon the tiny ripple becomes a sweeping wave of positive change that affects an entire community.

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Katarina Eastment Katarina Eastment

Celebrating Issue Three

We would like to say a huge thank you to all of our amazing contributors in Issue Three of Her Umbrella Magazine!

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Katarina Eastment Katarina Eastment

Issue Three - Noni Croft (Croft Confidence)

Often times in life it can seem like there is a sea of pain and limited answers for the problems you are currently going through or have experienced in the past and keep coming up for you.

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