Issue One - Kelli Cocking (Word Muffin)
Where does your content spend go? According to survey results, 41% of marketing budgets are spent on content, and 77% of marketers said written content would be their top content marketing focus in 2019.
So, obviously content — more specifically, written content — is pretty important to today’s marketing strategies. With marketers placing so much weight on written content, its creation shouldn’t be randomly assigned.
Effective content marketing copy needs to be written with the audience in mind. Not only does it need to match the voice and tone of the company it’s coming from, but it also needs to resonate with audiences, provide value to readers and fit into a larger marketing strategy.
Because of all the nuances involved, marketing content should be created by someone who specializes in targeted, written communications: a content marketing copywriter…like Word Muffin.
